With resources around the globe, Fred+Ethel provides storytelling, creative direction, film+video production, graphics and editorial for entertainment, commercial and corporate marketing. We listen, discuss, explore and then, deliver practical, creative solutions for the challenges of today’s marketing professionals. In our more natural vernacular, we’re the caffeine in your coffee, the jelly on your toast, the gun in your sock, the rocket in your pocket, the gas in your tank... We like to have a good time and tell great stories! If any of this appeals to you, it would be our pleasure to hear from you : )
Producer / Director / Guy
Bill's a storyteller. Growing up amidst the wooded hamlets and wandering harbors of Long Island's north shore, Bill's "Huck Finn-styled” youth was a fluid adventure of curiosity and discovery. Whether surfing Ditch Plains in Montauk, trying to ice skate across Long Island Sound (d’oh!) or spending a day in the City at MoMA (under some questionable influences), he always found life to be exciting.
Bill went on to study film + design at San Diego State University (unofficially majoring in surfing and other illicit activities). He holds a BA in Film+TV. While designing slideshows for Apple, Bill was instrumental in the press launch of the original Macintosh. Later he was invited to work in Paris as art director for Sogitec, an early pioneer in Europe’s burgeoning CGI commercial landscape. While based in Paris, Bill exhibited at the Centre Georges Pompidou museum, art directed at Europe’s first High Definition Television facility, worked in Stockholm, Milan and Munich, for a diverse roster of clients, including French and Italian television, Air France, BMW, SAAB and Volvo. Paris. Five years. Sure...there are a few stories ; ) Then there were the Oprah Winfrey and 40th Anniversary Today Show opens, music videos, video wall installations, IBM case studies, casino commercials and...well, he sometimes jokes that he goes back so far, he's in front of himself.
After more than 30 years as a director, cinematographer, editor, writer, designer and all-around creative director, Bill’s work spans commercials; broadcast promos + show opens, music videos, corporate marketing and case study videos. He is a visual storyteller combining a 360º technical perspective with a passion and commitment to stories and the creative product.
As Bob McKee said, “Stories are the currency of human contact.” Have a story to tell? Make contact; Bill’s your guy.
We operate as a lean, clean production machine. We expand and contract as the job dictates. This keeps our overhead low and the production values high. We have a small group of colleagues - whose unstoppable talents we call upon as needed. They are people we have known professionally, personally and grown to trust over a number of years (and sometimes, beers). Depending on time and budget, we are always happy to leverage the dynamic capabilities of our ever-growing community of partners.